★FIGHTS BAD BREATH – Nothing works better. Unlike other toothpastes that simply mask bad breath through artificial flavors and ingredients, our non-toxic formula gently neutralizes bad breath giving you all-day fresh breath. ★ CLEAN TEETH – Keep your pearly whites shining bright and fight gingivitis. Our low abrasion toothpaste gently cleans teeth and helps remove tartar to give you that fresh, clean feeling that lasts all day. ★ CLINICALLY PROVEN – Backed by an independent clinical study, our maximum strength fresh breath formulas are proven to improve gingival index by 16.6% and improve plaque index by 9.41%. ★ ESSENTIAL OILS – Smile with confidence when you choose Oxyfresh sls free toothpaste. Our unique formula is infused with natural essential oils, leaving smiles feeling completely fresh and clean without an aftertaste. ★ JUST TRY IT – If you’ve tried everything else, you might as well try something that works! Trusted by dentists to stop bad breath, and just like all Oxyfresh products, our toothpaste is made in the USA with the best of science and Mother Nature.