OUAI TREATMENT MASQUE. A rich and effective mask that will leave hair feeling smoother, softer and stronger after just one treatment. It heals split ends and makes hair more resistant to future damage. LIKE A VIRGIN HAIR. Whether you’ve got straight, wavy, curly or coiled hair, the Treatment Masque repairs it all. Apply evenly on all hair and comb through with fingers. Leave on for up to ten minutes and rinse. Use daily for super coarse or dry hair. OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections. INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet. FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.