Shanghai Municipal Bureau of industry and Commerce has fined 50000 yuan for the false promotion of “haoliyou potato wish” potato puffed food that “tastes crispy, not greasy, and 100% does not contain trans fat”. Public opinion generally believes that the reason for the fine lies in the false propaganda of trans fat. Has haoliyou cheated people? Did the industrial and commercial departments punish them?

my current judgment is: haoliyou sweet potato is willing to contain trans fat, but the label “100% does not contain trans fat” meets the requirements of relevant standards. Whether the fine imposed by Shanghai Industrial and commercial department is appropriate or not remains to be discussed. Does that sound ridiculous? Since “contains”, how can we mark “100% not included”? How to label


trans fats and whether the labels are correct or not, we need to refer to the general principles for nutrition labeling of prepackaged food (gb28050-2011). There are “hydrogenated vegetable oil and vegetable fat powder” in the ingredient list of sweet potato, so the trans fat content must be indicated in the nutrition label according to the requirements. If you look at the nutrition label of the product, the column of trans fat is marked as “0”, so you can mark “None” or “no containing” trans fat. However, according to the provisions of “synonyms of content claim” (Appendix C.2), it can also be marked as “zero, none, 100% exclusive, 0%”. In other words, if the trans fat in the nutrition label of sweet potato is 0, it can be marked “100% trans fat free” on the outer package!

however, “100% no trans fat” does not mean that it does not have any trans fat, because the standard stipulates that as long as the trans fat in 100 grams of food is less than 0.3 grams, it can be marked with “0”, which is called labeling threshold. This is mainly due to two reasons: one is that the accuracy of determination is reduced when the content is very low; the other is that such a small amount of trans fat is difficult to pose a real threat to health, and it is not meaningful to label it.

you may wonder, how can “0 trans fat” be used with hydrogenated vegetable oil and vegetable fat powder? One is related to the amount of usage and the other is related to the hydrogenation process. Trans fat will be produced during hydrogenation of vegetable oil, but the content of trans fat varies with the degree of hydrogenation and hydrogenation process. When the vegetable oil is completely hydrogenated, it becomes saturated fat, basically free of trans fats, such as many coffee partners. No matter what process is used by holiyou, I don’t think it’s necessary for such a large manufacturer to lie about trans fat content.


need to be explained that the above conclusions are only for food labels, can they be used in general advertising? In my opinion, although food labels may not be regarded as advertisements, as long as the information provided by food labels meets the requirements of regulations and standards, it is justified. If it can not be used in advertising, law enforcement officials need to give a convincing explanation. If there are contradictions in the interpretation of laws and regulations, they should be solved at the level of laws and regulations, and enterprises should not be subject to splintering. The news released by the enterprise is to change the wording to “trans fatty acid content is 0”, which meets the requirements of the standard, but it is not clear whether it meets the standard of Shanghai Industrial and commercial department. Although


guide consumers to choose food reasonably and reduce trans fat intake is the right direction, it is worth considering which way to take. In addition, the punishment of Shanghai industry and Commerce may bring chain reaction. It remains to be seen whether the industrial and commercial departments in other places will follow suit and engage in “revenue generating law enforcement”.

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